YouTube Announces 360-Degree 在线直播, Spatial Audio
YouTube now supports live 360-degree video streaming, Neal 莫汉, the company's chief product officer, announced at an NAB 2016 opening day keynote. And that immersive video will sound even better, as the company now supports spatial audio. This gives 360-degree video viewers a better awareness of where audio is coming from, varying the loudness depending on where sounds originate.
The move is "one step closer to actually being there," 莫汉 said. To show off the new features, YouTube will partner with Verge on its first 360-degree live stream on Wednesday, a stream originating from YouTube's Los Angeles production space. Further, the company will live stream the Coachella festival this weekend using both features. For now, listening to spatial audio requires having a VR headset connected to an Android phone.
"Immersive content needs to be something that we're all thinking about constantly," 莫汉 said. In the new area of virtual reality video, YouTube has seen 400 to 500 percent growth.
Noting that video viewing is now a more personal experience than in the past, 莫汉 said YouTube is rethinking its strategy to meet new demands, and is focusing on three principals: becoming smarter, 更多的融入, 和无缝.
"You can watch whatever you want to watch virtually whenever you want to watch it," 莫汉 said. However, ads can be more disruptive in this environment than with traditional TV. "Interruptions carry a very different weight today." To create a seamless experience, YouTube will maintain low ad loads and continue offering skippable ads.
展望未来, YouTube will focus on serving better recommendations and creating smarter features, such as the timer on its YouTube Kids app that limits viewing time.
"We all need to take these three principals to heart," 莫汉 said. "if your mobile app is just a viewer, chances are that consumers are going to consume content somewhere else."
莫汉 写了一篇博文 giving more details on today's announcements.
Neal 莫汉, Chief Product Officer, YouTube
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