斜坡 Debuts Video Marketing Solution, Takes on Brightcove Gallery
Content optimization platform 斜坡 is branching out: Today at the Reel Video Summit in San Francisco, 加州, it announced a new product, 视频营销坡道. The offering promises to let brands stream videos, engage with viewers, and track video usefulness.
Companies can use 视频营销坡道 in two ways. 他们可以报名, load all their videos into 斜坡, and then embed the videos into their sites, or they can use the stored videos to create microsites.
The platform does more than just host and stream, though. Users can access a console full of embeddable code to add integrated calls to action, 动态记录, 视频搜索, and other types of interactive widgets at specific points in their videos, then they can track those actions.
Video has finally matured to the point where people want to understand the measurability that video can have, explains 斜坡 CEO Tom Wilde. The goal of 视频营销坡道 is to help companies drive interactions, 获得领导, and engage with their customers. It lets companies attach transactions to their videos and then assign value to those transactions.
This is a new area for 斜坡 and it's taking on a big name by doing so. Brightcove announced its Video Marketing Suite in May, and that includes Brightcove Gallery to create video-based microsites. 斜坡's product is going head-to-head with Brightcove, 王尔德说, as well as all OVPs.
斜坡 chose to move in this area, 王尔德说, due to the explosive growth in content marketing as a means to gain customers. Prospects would rather have companies educate them than sell to them, 他说, and they'd rather watch a video than read a white paper.
"斜坡 video marketing really takes advantage of the rapid growth in content marketing as a strategy for customer acquisition and customer engagement,怀尔德说. "It builds on our unique abilities to generate intelligence from video content and matches that with synchronized calls-to-action to make marketers' investments in video highly measurable and profitable."
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