2014年12月26日
By 乔尔Unickow 流媒体副总裁/发行商
聚光灯

2015 Online Video Executive Predictions - An Introduction

时间领主展望未来

是谁你最喜欢的医生? (看看我是怎么做的?我的名字是汤姆·贝克. As the fourth Doctor, I thought he was just cheeky enough. Doctor Who quotes may not be the most memorable, 但它们往往是鼓舞人心的, 这很明显. 我想对我们这个行业来说, the most relevant quote would be eighth Doctor, 保罗麦克甘的, 观察:“在生存的斗争中, 没有规则.” Serious Doctor Who fans have a special place in their heart for 10th Doctor, 大卫·坦南特, 他那狂野的眼神和举止. Plus, he got some pretty good lines, too: “Tracked you down with this. 这是我的即时探测器. 有东西的时候就会响. 也, 它能以30步的速度煮一个鸡蛋, 不管你愿不愿意, 实际上, 所以我学会了远离母鸡. 它们吹的时候可不好看.”

每年, we ask our industry’s “Time Lords” who’ve travelled the universe of online video, to give us their insights into what’s coming next. 每年, I look back on my introductions to this section to see how I fared with my own forecasting. One in particular is still unfulfilled: my 2008 speculation on when I’d finally get my hands on a two-way video watch similar to Dick Tracy’s. Apple rather let me down when it announced the Apple Watch, 无双向视频, but maybe it is saving that for the next one that it is surely already working on. It’s not too hard get a glimpse into the future by simply looking at the past. 当我再次做这个练习时, 我觉得自己像个旅行者, endlessly moving toward the vanishing point. What I see for 2015 though is no illusion—it’s going to be all about subscription services. Compression is no longer the point of flux in our industry, and the next big leaps forward will happen around business models. Netflix seems to have gotten it right, and HBO and CBS announcing OTT-only offerings in the U.S. will surely open the floodgates to more of the same.

正如第七位博士所说:“时间会证明一切. 总是这样.” But you’d be smart to heed the predictions of our own industry’s “Time Lords” in the related artiles below, 接下来的...

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