Video: How Much Latency Will Consumers Tolerate for NFL Live Streams?

了解有关改进延迟的更多信息流媒体东部.

丹·雷伯恩: Where do you think consumers are in terms of how much latency they'll allow before it really impacts the engagement?

基斯Wymbs: It really depends on the device and the particular streaming protocol that occurs, but we have feedback where there are actually times when it's ahead of the broadcast. By using a combination of the intelligence of how Amazon Video as a fully integrated solution works, as well as the fact that we can now make a decision to reduce chunks and maybe go a little bit outside of a typical scenario to reduce that latency down. This focus on the customer and the viewer and making sure that the experience is as positive as possible is a combination of making sure the stream doesn't buffer, making sure that the quality of the video and the ads are fairly seamless and robust, and that that latency doesn't have as big an impact as it used to.

It is actually coming down, and particularly in apartment and MDU environments. 这是很多人担心的地方, and being focused on the experience and not so much the bells and whistles has allowed this service to actually make pretty big strides in this area.

Jim De Lorenzo: 我同意. We've seen some really positive customer feedback on just how short the latency is, 我认为我们, 对于某些设备, 已经提前有线广播了吗, 真的很令人惊讶. And these guys explained to me how that was even possible. It seems like some kind of break in the space-time continuum that we could make that work.

但这是关键. 退一步说，作为一个体育迷, it's impossible to unplug at this point when you're watching a game. You're gonna be getting text messages and alerts, and everything else. So if I'm watching on one of the living room devices, 我们在哪里提供亚马逊视频, I do not wanna get an alert or a text message from one of my friends talking about the game if I'm actually behind that game.

所以延迟很重要, and it's something that I know these guys really put a big focus on, and the engineering team up in Seattle as well. So it's been really nice to see just how short that latency has been.